On November 29, Kyiv hosted the Effie Awards Ukraine 2024, where were announced the most effective marketing communications campaigns in Ukraine.
The joint initiative of OKKO and the COME BACK ALIVE Foundation - “OKO ZA OKO” - received a silver award in the Brand Integration & Entertainment Partnerships category, which presented brands that effectively reached their audience through integration and partnership.
OKKO's marketing team won the Best Marketing Teams award in the category Vehicles and Services, Filling Station, Car Service. In addition, “OKO ZA OKO” received a bronze award in the Marketing Disruptors category, which evaluated efforts to develop a business/brand by changing the marketing model so that these changes stimulate the development of the industry.
The jury consisted of more than 260 leading experts from the advertising and communications industry. This year's competition program included 87 categories, including 35 industrial and 52 special categories. Among the winners were Vodafone Ukraine, UKLON, IDS Ukraine, Mastercard Ukraine, Nova Group, COMFY and others.
The event was organized by the All-Ukrainian Advertising Coalition.